Leveraging Artificial Intelligence and Emerging Technologies in the Next Phase of Digital Business Transformation

This paper explores the complexities of current trends and technological progress that are influencing the future of digital business transformation. This analysis explores the significant impact of integrating artificial intelligence (AI) and machine learning (ML) into different aspects of business operations, including business models, customer experiences, and innovation. In addition, we examine the growing importance of e-commerce, digital marketing, and online platforms, specifically considering the interest in social media and travel. This paper aims to provide insights into the opportunities and challenges in the dynamic landscape, drawing from the intersection of computer science and business.