Research on Blended Learning Integrating Online and Offline Instruction- A Case Study of Cold Chain Logistics Course

With the continuous advancement of digital technologies, blended learning has increasingly become one of the mainstream teaching modes in modern educational systems. This paper systematically reviews relevant literature and constructs a set of evaluation indicators for online and offline blended teaching, taking the ‘Cold Chain Logistics' course as a case to analyze the strategies employed in implementing blended learning Furthermore, the study employs the Analytic Hierarchy Process (AHP) to allocate weights to various evaluation indices for blended teaching and uses the Fuzzy Comprehensive Evaluation Method to conduct a comprehensive assessment of the effectiveness of blended teaching in the course. Based on the assessment results, the study proposes improvement measures targeting the blended teaching approach in the ‘Cold Chain Logistics' course, aiming to optimize its instructional practice and enhance teaching outcomes.