VR Interface vs Desktop to Convey Quality of Outerwear: A Comparative Study

Conveying the quality of garments through media as in the physical store is demanding. This study proposes the design of a VR interface that aims to convey outerwear quality, featuring the 3D model animated through physical simulation. To measure the effectiveness of this interface, it is tested simultaneously with its corresponding desktop counterpart, with the photo gallery of the product, in a within-subject analysis on 50 users. Results show that perceived quality of products changes between the experiences. Moreover, in VR visual content was found to be more significant for the quality assessment than written information.