Integrating the Triple Pillar: AI Marketing's Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement

Many sectors have been pursuing the adoption of Artificial Intelligence (AI) marketing tools, which promise to enhance the marketing process and digital transformation process. This transformation is driven by innovation, leading to the implementation of a more comprehensive approach in the business context, such as Industry 5.0. This article provides a broader review of AI marketing tools and Industry 5.0 by investigating the impact of AI marketing tools on implementing the three pillars of Industry 5:0, including customer-centric approach, resilience, and sustainability. Our findings through an extensive literature review indicate that AI marketing tools support implementing the three pillars of Industry 5.0 in the business context, highlighting the benefits and limitations of these implementations. These results may inform managers and policymakers who are involved in adapting AI marketing tools to implement Industry 5.0 successfully.