Sentiment Analysis Unleashed: Leveraging VADER for Evaluation of Public Opinion

Digital reviews provide real-world feedback on products and services in an era of online commerce and access to information. Providing feedback fosters trust and credibility among potential customers, enabling them to make informed purchasing decisions. In review classification, sentiment analysis is a key component that assesses the emotional tone of the reviews. Businesses can prioritize responses, manage their reputation, and extract actionable insights by categorizing reviews as positive, negative, or neutral. The study also includes neutral feedback, which includes suggestions for incremental improvement, which assists in continuous product refinement. In the proposed work, more than 5,68,455 reviews are divided into positive negative, and neutral sentiments by sentiment analysis. The results demonstrate VADER's robustness and versatility, showing its capacity to accurately gauge public sentiment across different contexts and types of language, including slang, emojis, and colloquial expressions. We also compare VADER's performance with other sentiment analysis algorithms, underscoring its advantages in handling informal online communication.