Usability of Mobile Applications: A Consolidated Model

Mobile devices have become an integral part of the digital ecosystem, connecting people, businesses, and information around the world in ways never before possible. In particular, smartphones, tablets and other handheld devices equipped with mobile applications have changed every aspect of our lives. Today, a user can choose from nearly five million applications available for both Android and iOS operating systems. However, only 0.5 percent of applications succeed in the marketplace. Many factors contribute to their failure, including poor design, lack of value, privacy violations, and usability issues. While usability is often identified as a major concern, there seems to be no agreement between researchers and practitioners on its nature, although many models have been developed. This paper attempts to find a consensus by synthesizing the state of the art literature. More specifically, we aim to develop a consolidated, universal usability model for mobile applications, through the lens of existing human computer interaction theory. In order to achieve this goal, our study uses a mix of qualitative and quantitative methods. Overall, the research methodology consisted of two steps. First, we conducted a systematic literature review to identify, collect, and analyze current research on mobile usability. Second, we used the meta-analysis approach to quantitatively describe the extracted data and summarize the findings. The PACMAD+3 model was developed and discussed in light of the results obtained and the PACMAD model. While our model borrows seven attributes from its ancestor, the remaining three attributes were derived from the synthesis of other studies, along with three external factors adopted from the ISO 9241-11 standard. In addition, we reviewed existing definitions of usability attributes. We expect that this unified approach will lead to a better understanding of mobile usability, including all relevant attributes and factors, thus making a significant contribution to theory. On the other hand, in practice, the PACMAD+3 model can be used to translate abstract attributes into tangible terms, which is particularly useful in empirical research focused on measuring and evaluating the usability of mobile applications.