Research on the Financing of College Students' Innovation and Entrepreneurship from the Perspective of Fusion Media

Innovation is the core driving force of national development, and the cultivation of innovative talents is an important measure to implement the strategy of strengthening national talents. Colleges and universities actively explore effective ways to cultivate innovative talents. Therefore, “mass entrepreneurship and innovation” has been widely promoted in colleges and universities in China. With the emergence of the Internet, big data, cloud computing and other technologies, the fusion media platform with the Internet as the carrier has emerged at the historic moment. The application of fusion media in the field of education is of great significance to the training of innovative talents in colleges and universities, and provides new opportunities and challenges for the entrepreneurial financing activities of college students. This paper uses the SWOT analysis method to analyze the influencing factors of the entrepreneurial financing activities of college students in the “Internet Plus” environment, constructs the SWOT matrix of college students' entrepreneurship financing, and analyzes the risk selection of financing methods under four different strategies combined with the financing selection theory. Finally, the paper puts forward the improvement suggestions of entrepreneurship and financing for college students based on the four-in-one media platform of “government, universities, society and college student entrepreneurs”.