A User Experience Study on University of Isfahan's LMS and Exploring Features of AI-Enhanced E-Learning Platforms

The main objective of this paper was to evaluate the user experience (UX) of students in higher education by conducting usability testing in the e-learning context, specifically utilizing the University of Isfahan (UI) Learning Management System (LMS). The survey method was used in the current study and to collect data we utilized random sampling to evaluate the usability aspects defined in ISO 9241-11 standards based on a modified system usability scale (SUS) involving 377 end-users. The data were analyzed using Microsoft Excel software and findings showed that SUS score for the University of Isfahan's LMS is 60.05 which falls in the “OK usability” range and is acceptable. Also, we explored the features of AI-enhanced LMSs using a ranking question to comprehensively understand students' perspectives suggesting that Chatbots for support and intelligent content recommendations are among the most expected features for prominent educational outcomes. From the NPS assessment, -43 implies areas for improvement.