Customer Relationship Management in the Digital Age by Implementing Blockchain for Enhanced Data Security and Customer Trust

Using Blockchain in conjunction with industry leaders in digital marketing and technology might reimagine how customers interact with businesses. If businesses move quickly to take advantage of this potentially transformative technology, they will be in the best position to reap the benefits of its widespread adoption. In the following section, we will analyse the relationship between Big Data and digital marketing in light of the enormous volumes of digital data that are utilised by digital marketing organisations. The application and implementation of Blockchain technologies are highly dependent on the surrounding environment. Transactions on a blockchain ensure the confidentiality of user data by storing records in a decentralised ledger. The accuracy of the data is guaranteed due to the fact that it is stored on the blockchain and may be checked for accuracy at any time. On a blockchain, data blocks are automatically confirmed by recording information about their origin and the other blocks with which they have interacted. This information is then verified by the network. When a block is identified as having originated from an unconfirmed source, this occurrence takes place.