Integrating TAM and ISSM Theories to Investigate Social Media Factors on Students' Satisfaction and Academic Performance

Based on the emerging students' usage of social media in numerous nations, including Indonesia, Microsoft Forms was used to gather data from 410 respondents, and SmartPLS 4.0 was applied to the data analysis in accordance with the research criteria. The questionnaire was distributed in November 2023, and the survey results showed that two hypotheses were rejected, specifically in terms of system quality and perceived ease of use in terms of utilizing social media for educational purposes. Meanwhile, others were accepted and had, directly or indirectly, a substantial effect on the academic achievement and satisfaction of students.