The Use of AI in Fostering and Embracing Organizational Culture

In recent years, artificial intelligence (AI) has become increasingly relevant for organizations to exploit business-related databases and remain competitive. As artificial intelligence (AI) becomes more and more integrated into businesses' operational frameworks, it is imperative to understand the subtle effects of AI on organisational culture. This qualitative study aims to explore the relationship between AI and corporate culture and ascertain how AI functions as a product but also influences workplace norms, beliefs, and behaviours. This study uses in-depth interviews with key stakeholders, executives, and staff to examine the rise in leadership roles, the use of AI tools, and the challenges faced during this revolutionary process. The findings demonstrate how AI becomes a symbolic product that shapes cultural components like decision-making processes and the fundamental identity of the company. The study emphasises the need for additional research and gives useful information regarding the dynamic relationship between AI and organisational culture.