Factors Influencing Community Willingness to Buy Electric Motorcycles for Green Transportation in Indonesia: Towards a Sustainable and Eco-Friendly City

The growth of the automotive industry in Indonesia is increasingly rapid, especially in Jakarta, the capital city of Indonesia. This has raised concerns about increasing CO2 emissions. This study discusses the effectiveness of “towards environmentally friendly transportation in Jakarta” by examining the factors influencing individuals' willingness to buy electric motorcycles (EM). Despite government efforts to promote the adoption of EM, the number of registered EM still lags behind targets. Findings show 64 percent desire to purchase an EM, with essential influences being government regulatory reform, awareness of EM, perception of supporting infrastructure, and knowledge of regulations supporting EMs. Aligning these factors with the goals of Jakarta's green transport initiatives is critical to the city's success in combating CO2 emissions and developing a more sustainable urban transport system.