In the Era of Emerging Technologies: Discovering the Impact of Artificial Intelligence Capabilities on Timely Decision-Making and Business Performance

In the contemporary environment of rapidly advancing technologies, this study investigates the influence of artificial intelligence (AI) capabilities on business performance, focused on the era of emerging technologies. Furthermore, this study is to examine how the combination of artificial intelligence capability; the timely decisions influence overall business performance, and to provide insights into how these factors interact and contribute to enhancing organizational success in the context of modern AI-driven decision-making processes. The research employs a quantitative approach to analyze data collected from 184 upper echelons from diverse firms. The study revealed that businesses leveraging higher artificial intelligence capability often achieved improved timely decisions. However, the optimal balance between timely decision-making varied across contexts, influencing overall business performance outcomes. Understanding this interplay is crucial for organizations seeking to enhance their operational effectiveness and strategic outcomes. The general perspective of this study offers valuable insights for organizations aiming to strategically enhance operational efficiency and overall effectiveness in an AI-driven environment.