Role of Modern AI Technologies to Promote Social Media Marketing

Lifestyle and properly managed communication networks pushed developed nations ahead in social networking. India, a growing nation, is likely to make social networking advances in the next years. Communication technology is advancing rapidly, and India will most probably surpass developed nations in social media users in the next years. The business world is also prepared, where social media helps companies contact clients. Social media marketing is rising and hugely preferred by markets. Social media is two-way, unlike traditional marketing techniques where customers can communicate, like, comment, and publish with the firm. It reaches more people than traditional marketing since it is unrestricted, so It can spread globally quickly. This research will concentrate on how modern technologies such as the “Internet of Things (IoT),” Android and mobile devices such as tablets, “Artificial intelligence (AI),” “Augmented Reality (AR)” and so on are facilitating the marketing on social networking platforms. To obtain the necessary results using the quantitative technique, the study requires the use of both primary and secondary data. Primary data from 46 marketing executives working for various organisations that use social media as a marketing tool were gathered using the convenience sampling approach. These executives all use social media. The utilisation of secondary data has allowed for more accurate interpretations to be drawn as well as a clearer presentation of the objectives of the research study.