Analysis of Strategies of Jollibee both in its Domestic and International Markets

In the Philippines Jollibee is one of the largest food chain, opened up the more than 1000 stores and operating as well. A dominant market leader in the Philippines, when we talk about the share of the local market in the Philippine Jollibee enjoys the lion’s share of the local market so all other multinational brands have less than the Jollibee. In the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Kuwait, Brunei and Singapore Jollibee have the very impressive expansion plans for the growth in the term of the profit and many others, as an international QSR player it is growing very rapidly and firmly. Now this brand has the stores all around the world even in the china and USA which are the most successful and leading countries of the world. This paper aims to analyze the strategies adapted by Jollibee in both of its domestic and international markets.