SBTREC - A Transformer Framework for Personalized Tour Recommendation Problem with Sentiment Analysis

When traveling to an unfamiliar city for holidays, tourists often rely on guidebooks, travel websites, or recommendation systems to plan their daily itineraries and explore popular points of interest (POIS). However, these approaches may lack optimization in terms of time feasibility, localities, and user preferences. In this paper, we propose the SBTREC algorithm: a BERT-based Trajectory Recommendation with sentiment analysis, for recommending personalized sequences of POIS as itineraries. Considering the locations, sightseeing, and travel time between consecutive Pots, our approach incorporates individual user preferences through the utilization of historical data. The key contributions of this work include analyzing users’ check-ins and uploaded photos to understand the relationship between Pot visits and distance. In addition, SBTREC also encompasses sentiment analysis to improve recommendation accuracy by understanding users’ preferences and satisfaction levels from reviews and comments about different Pots. Our proposed algorithms are evaluated against other sequence prediction methods using datasets from 8 cities. The results demonstrate that SBTREC achieves an average $\mathcal{F}_{1}$ score of 61.45%, outperforming baseline algorithms. The paper further discusses the flexibility of the SBTREC algorithm, its ability to adapt to different scenarios and cities without modification, and its potential for extension by incorporating additional information for more reliable predictions. Overall, SBTREC provides personalized and relevant Pot recommendations, enhancing tourists’ overall trip experiences. Future work includes fine-tuning personalized embeddings for users, with evaluation of users’ comments on Pots, to further enhance prediction accuracy.