Factors Influencing Participation in Data Crowdsourcing: A Systematic Literature Review

Crowdsourcing is becoming a trending concept used by many organizations, without being limited to a particular field. As of 2018, crowdsourcing was used by 85% of the largest worldwide companies. This trend of crowdsourcing would be increasing as it offers numerous advantages to companies in achieving their goals, such as the capability of obtaining data and information from the crowd. The crowd-provided data and information contain the essence of human ingenuity, which enables companies to do problem-solving with a human-centered approach. The more contributors participate, the more likely the crowdsourcing program will succeed. Several studies give different lists of factors that influence the participation rate of the crowd. However, there’s a lack of discussion about the factors and it leads to a situation where organizations need to examine many factors when developing a crowdsourcing platform to get great crowd engagement. Therefore, this study conducted a Systematic Literature Review (SLR) to perform screening and analysis of preceding research systematically. The factors in each of these literatures are generated by considering the case of the study or the region of the people related to the research. This diversity helps identify the factors influencing contributor participation in data crowdsourcing from research all over the world. A study reflecting on these research findings would help answer research questions thoroughly. This study found that there are 19 factors that positively influence contributor participation in data crowdsourcing out of 26 factors found in the 16 selected documents.