Local Perceptions Towards Foreigners Digital Nomads in Bali

This study aims to see the local perceptions towards foreign digital nomads in Bali because Bali has become one of the most wanted places for digital nomads to work and enjoy living. Besides that, Bali is also a tourist city where many international tourists visit annually. This study uses purposive sampling to gather data with Structural Equation Modeling (SEM) data analysis techniques and Smart-PLS as a statistical tool for testing hypotheses. The respondents were taken online via Google form located in Bali, with 126 respondents from April to June 2023. The majority of the respondents are located in the Denpasar region, corresponding to 44.4% of the total, followed by the Badung region with 24.6% representation in Bali. The respondents are local Bali people who had interaction with digital nomads. The proposed model has six variables: Internet Quality (IQ), Technology Access (TA), Economy Impact (EI), Social-Culture Impact (SCI), Environment Impact (VI), and Attitude Digital Nomad (AT). This study aims to 5 hypotheses. The results show that the Technology Access to Attitude Digital Nomad hypothesis is insignificant compared to the previous literature.