Towards Trustworthy Digital Media In The Aigc Era: An Introduction To The Upcoming IsoJpegTrust Standard

With the rapid development of Artificial Intelligence Generated Content comes the need for more advanced technologies to distinguish fake medias from authentic ones. Current standards for authenticating media assets are developed by the Coalition for Content Provenance and Authenticity and the International Press Telecommunications Council. The former focuses on providing complete provenance for media assets to allow users to backtrack the history of creation and modification, while the latter establishes a standard method for asserting and storing information related to media assets. JPEG Trust, on the other hand, is an evolving standard that aims to provide a way of proving the trustworthiness of media assets, thus directly addressing the aforementioned issue. Through the generation of a trust report, JPEG Trust allows users to directly view the evaluation results of the trustworthiness of media assets and make decisions accordingly. JPEG Trust is expected to bring application values for countries, platforms, and individuals and commercial values targeting companies and the wider society. However, there still exists potential challenges for JPEG Trust that demand a solution. With the possibilities JPEG Trust brings, it is expected to leave considerable impacts on the trustworthiness of the future after addressing challenges along the way.