The Good, the Bad and the Ugly ethics of automated vehicles

The advent of automated driving has provided fertile ground for discussions not only about legal, economic, and philosophical issues but also about the ethics of autonomous vehicles. Consumers expect automated technology to be perfectly secure and are extremely unforgiving of any errors or flaws such systems may have. we believe that society will not accept the implementation of automated vehicles that do not meet our ethical expectations of whom and how to protect when harm is inevitable. Therefore, not addressing this issue could lead to people avoiding automated vehicles, nullifying all of their promised benefits this technology offers.