Usability Testing of User Experience and User Interface Design on Mobile Map Applications: A Comparative Study of User Perception and Interaction

Map applications play a crucial role in everyday life, assisting users in finding locations and optimizing travel routes. This study aims to evaluate the usability of map applications, focusing on UX testing using GOMS and SUS techniques and UI testing using the A/B Testing method. The results show the effectiveness of the three applications (GMaps, Petal, and Waze) in completing the given tasks. GMaps demonstrated the fastest task completion time and the highest SUS score, followed by Petal and Waze. GMaps’ advantage may be due to most respondents being accustomed to using Android and the native applications of this operating system. Furthermore, A/B Testing of UI elements revealed a nearly balanced preference between GMaps and Petal, indicating Petal’s potential despite not being an Android-native application. Based on these findings, the development of map applications with good usability can be achieved by combining the strengths of each tested application.