Developing a Digital Campaign for Waste Sorting Using a Design Thinking Approach

An increase in the population leads to an increase in waste generation. If the problem is not properly managed, it will become more serious for both humans and the environment. This problem also happens in Tegal Regency, a region in Central Java, Indonesia. One of the efforts to overcome the problem is an innovative waste management program. Design thinking is chosen as the approach to developing the program. However, in the empathize stage, it is found that the urgent problem to be solved is the lack of knowledge regarding waste sorting. Therefore, this study utilizes the next design thinking stages: define, ideate, and prototype to explore the problem found in the empathize stage. This is a descriptive and qualitative study. In-depth interviews were conducted with eight participants who are chosen by purposive sampling technique, consisting of two government officials, three waste bank operators, and three residents. This study develops a prototype of a digital-based campaign strategy by utilizing Instagram, a popular social media platform in the region. As this study is conducted until the prototype stage, further research is required to be done until the test stage.