Students' Satisfaction towards Blackboard: An Integration of Technology Acceptance Model for Quality eLearning

In the current era of digital transformation, the COVID-19 pandemic has prompted the rapid adoption of new technologies in education. eLearning platforms, such as Blackboard, have been widely used by educators as a means of delivering instruction. In order to maximize student satisfaction and motivation in online learning, it is important to carefully consider the selection and use of high-quality tools. This study employs a quantitative method, using a questionnaire administered via Google Forms, to investigate students' satisfaction with Blackboard through the lens of technology acceptance model (TAM). The sample for this study consists of 146 students from private higher education institutions. The findings indicate that students hold positive perceptions of the system quality, service quality, quality of life, and behavioural intention to use Blackboard. This study thus supports the conclusion that Blackboard is an effective and suitable platform for online teaching and learning, as reflected in its quality aspects as measured by TAM.