Perception of Privacy Concerns in Using Instagram Among Students (Case Study: Sriwijaya State Polytechnic)

This study aims to investigate 3 things which include how the level of awareness and control regarding data privacy affects privacy concerns, how privacy concerns shape trust and risk, and investigate whether there is an influence of trust on risks arising from the use of Instagram among Informatics Management students at the State Polytechnic Sriwijaya. The data used in this research is collected from a questionnaire survey and analyzed using Structural Equation Modelling (SEM). The number of respondents was 301 obtained from the calculation of the Slovin formula. The results of the study show that there is a positive correlation between the level of awareness and control over user perceptions regarding privacy concerns and so do privacy concerns that affect the level of user trust and affect the risks that can occur from using Instagram. It's different from the perception of trust which has no influence on the perceived risk of users in using Instagram.