Eye Tracking in Usability Evaluation of User Experience on Enrichment Apps Web for Internship Program at XYZ University

Internship activities are one of the activities of students to prepare themselves to enter the world of work. To support these activities, The university develops web applications where students can report their activities and lectures can supervise them. The XYZ University enrichment apps web is a website for making reports related to activities during the period consisting of daily, monthly, and final reports along with the tasks given by XYZ University while working in the company carried out by internship students. The enrichment apps web has several menu tabs with functions and objectives for internship students and companies. However, the enrichment web still needs to improve regarding user experience for internship students. The author gets information about the problem through social media that reviews the enrichment apps web. This study aims to determine the level of User Experience of Student Interns in accessing the XYZ University enrichment apps web and analyze features for the needs of XYZ University student interns. The research method used is the usability evaluation method, consisting of usability testing, SUS questionnaire, quantitative questionnaire, Eye-Tracking, and Think-Aloud Interview. The sample of this research is 10 internship students who studied at XYZ University with Effectiveness (91%), Efficiency (89.6%), and Satisfaction (53%), then the final result is 78%.