The Analysis and Evaluation of User Experience Factors on Using Video-on-Demand

The usage of video-on-demand (VOD) platforms has increased due to the COVID-19 pandemic. Because of this, many companies have created their own VOD platforms. Despite the high tide of growth, there are still some aches and pains that users experience when using VOD platforms. This research aims to find the key factors that influence people's decisions to use a VOD platform and analyze a VOD platform based on those factors. VOD is a concept where content can be accessed whenever and wherever the viewer wants it. The authors used a systematic literature review approach for this research. The authors have found 32 papers published within 2017–2022 that suit the category and have analyzed them. There are 24 dependent factors as the key factors in the usage of VOD, which are affected by 86 independent factors. The top three dependent factors as well as the key factors are: purchase intention, intention to use, and satisfaction. Purchase intention is the idea in the consumer's mind that they are going to purchase a product. Intention to use is when someone intends to use or reuse a certain object. Satisfaction is the state in which the consumer gets what they want from a certain object or product.