Application of Decision Tree Classification Algorithm in Power Marketing

Electric power marketing is electric power marketing content, but market changes and sales plans will affect the marketing results and reduce the rationality of direct marketing.this paper take a decision tree algorithm to analyze the marketing plan, improve the level of power marketing. Then, the external environment is evaluated from multiple angles. Finally, the planning theory is used to formulate the marketing plan and output the final marketing plan. The results show that the decision tree algorithm can accurately analyze marketing plans and improve the overall level of direct marketing, and the rationality is greater than 90%, which is better than the past Market Research Act. Therefore, the decision tree algorithm can meet the requirements.