Exploring the Use of the Delphi Method in Visual Search Service Effectiveness Measurement Research in e-Commerce Platform

The use of artificial intelligence (AI) with visual search services (VSS) improves search activity optimization particularly in e-commerce platform. The rise of visual search is a future digital marketing trend. While visual search often seems effortless for helping user in searching the brand, the effectiveness measurement is still unknown. In this study, a rigorous approach using Delphi Method was proposed to construct a concept of VSS effectiveness measurement. Our contribution consists of an overview and discussion of the Delphi technique and its explanation of how it could be utilized for theory building concerning the VSS effectiveness construct. In examining the present literature, we identified the main aspects of information systems effectiveness as a guideline for measuring the efficacy of VSS.