Towards Expert Systems for Improved Customer Services Using ChatGPT as an Inference Engine

By harnessing both implicit and explicit customer data, companies can develop a more comprehensive understanding of their consumers, leading to better customer engagement and experience, and improved loyalty. As a result, businesses have embraced many AI technologies, including chatbots, sentiment analysis, voice assistants, predictive analytics, and natural language processing, within customer services and e-commerce. The arrival of ChatGPT, a state-of-the-art deep learning model trained with general knowledge in mind, has brought about a paradigm shift in how companies approach AI applications. However, given that most business problems are bespoke and require specialised domain expertise, ChatGPT needs to be aligned with the requisite task-oriented ability to solve these issues. This paper presents an iterative procedure that incorporates expert system development process models and prompt engineering, in the design of descriptive knowledge and few-shot prompts, as are necessary for ChatGPT-powered expert systems applications within customer services. Furthermore, this paper explores potential application areas for ChatGPT-powered expert systems in customer services, presenting opportunities for their effective utilisation in the business sector.