Halal Logistic Use Behavior in Malaysia and UAE: The Role of Religious Faith, Image, Trust, Facilities, Performance, and Consumer Satisfaction

This paper is designed to estimate the role of halal logistics in how people decide to use halal logistics and explore the pathways to achieving satisfaction in a market. Also, this study investigates factors of halal logistics use behaviour in Malaysia and UAE. Finally, this study constructs the inline factor of religious faith, image, trust, facilities, performance, and halal logistics usage behaviour. This study applied quantitative methods to investigate the answers to open-ended questions by three hundred and seventeen respondents from Malaysia and UAE. In order to prove the assumptions, the obtained data is subjected to a structural equation modelling- partial least squares (SEM-PLS) analysis. This study discovered a significant link between religious faith, image, trust, facilities, performance, and halal logistics usage behaviour. However, the relationship between facilities, efficiency, and halal logistics use behaviour became indirectly important through customer satisfaction mediating. This finding confirms that image, confidence, and facility are essential factors in the increased halal logistic activity of the logistics industry. This study will spur new knowledge to companies and industries worldwide to understand how to enhance their business in Muslim (Islamic) countries.