Selection of Priority Aspects from User Experience Design (UED/UXD) to Develop the Bakamla Messenger Application Using the Analytic Hierarchy Process (AHP) Method

This study aims to evaluate priority aspects in the user experience design of the Bakamla Messenger application using the Analytic Hierarchy Process (AHP) method. This study uses six assessment aspects and twenty-six sub-aspects referring to the User Experience Questionnaire (UEQ) framework. The results showed that the attractiveness aspect was the top priority (A=0.274), followed by perspicuity (P=0.248), efficiency (E=0.172), dependability (D=0.133), stimulation (S=0.102), and novelty (N=0.071). Enjoyable and pleasing sub-aspects have a significant influence on the attractiveness of the application, while understandable and easy-to-learn aspects contribute to creating a high perception of perspicuity. Efficiency and practicality are important factors in increasing the efficiency of applications. Application security and the ability to meet user expectations affect the level of dependability. Valuable and engaging experiences provide a positive stimulus to users, while creative elements and the latest technology create new and exciting experiences. The contribution of this research provides guidance for application developers to prioritize aspects that are important in optimizing Bakamla Messenger application development.