The impact of COVID-19 on the development of online stores in cross-border operations - Amazon as an example

As a newly developed industry, e-commerce not only develops fast, but also conforms to the trend of the times. For example, Amazon, the leading e-commerce platform, has attracted much attention because of its fast development speed, outstanding price advantage, and rich experience. The outbreak of the COVID-19 epidemic in 2020 will have an immeasurable impact on the global economy, society, and life. Similarly, the epidemic has brought many challenges to Amazon, such as the interruption of the industrial chain, but opportunities and challenges often coexist, and Amazon also hides opportunities for development. This paper adopts literature research method, questionnaire survey method and SWOT to explore how Amazon responds to the challenges brought by the epidemic under the background of the global spread of the COVID-19 epidemic, discovers and seizes the hidden opportunities under the epidemic situation, and improves its own development. To promote the upgrading of the e-commerce industry. The research and analysis of this article not only meets the actual needs of the development of contemporary e-commerce, but also provides a certain reference for cross-border e-commerce platforms after the epidemic.