Exploring Sustainability in London Airbnb Rentals: A Data-Driven Analysis of Sustainability Keywords Using AI Algorithms

This paper investigates the link between Airbnb listings in London and sustainable practices, offering insights into pricing patterns and sustainable features. It highlights the correlation between sustainability features and their adoption, suggesting a market advantage as listings with these features tend to have higher prices. This encourages hosts to incorporate sustainability and shows different levels of awareness or prioritization of sustainability in various boroughs. These findings contribute to our understanding of the sharing economy and sustainable tourism and can inform policy and industry practices. Policymakers can use this evidence to promote sustainable tourism, and stakeholders can better understand the dynamics between Airbnb rentals, pricing, and sustainability.