Mobile Technologies and Live Streaming Commerce: A Systematic Review and Lexical Analysis

The proliferation of Live Streaming Commerce () across modern economies has lead organizations and individuals to adjust brands, marketing, and product/service offerings for exposure to live platforms. Afforded by strong mobile adoption trends, increasing shop-from-home behavior, and ever-increasing social media usage, LSC finds itself at the intersection of mobile and social within the expanding e-commerce field. Starting from 412 scholarly products and filtering for language, peer review, quality of indexing, and citation counts, this study provides a systematic review and lexical analysis of 93 academic peer-reviewed articles from the years 2018 through 2023 to explore the dimensions, contexts, and consumptive/collective behaviors of LSC users pertaining to mobile technologies. In particular, the nascent development of live streaming consumer behavior research and mobile technologies adoption are further compared to m-commerce and non-mobile streams of research. Findings reveal eight dialectics that define LSC research, diversity in theoretical approaches to LSC research, and ways to further explore the mobile technologies ubiquitous but underexamined within LSC literature.