RetroMailer- An Email Marketing Campaign using Amazon SES

Businesses often need a cost-efficient way to market their brand to a wider audience. In the digital era, Marketing approaches and the technology adopted for the purpose have improved notably which can reach out to the masses faster than before. Various research techniques and experiments have been carried to improve customer experience and upsurge return on investment. One such technique, Email marketing has received lot of attention as it not only helps business applications to send bulk emails to subscribers but also helps in obtaining feedback which aids in better analysis of the customer behavior. Businesses need to track and optimize their campaign based on customers/subscriber’s activity and the response received to the emails sent. In this paper, we aim to develop an inexpensive Email service RetroMailer using APIs provided by Amazon Simple Email Service, suitable for any business requiring a reliable and scalable way to send and receive emails, thus decreasing the overall cost of launching a successful campaign.