A Case Study of using Cryptography for the Improvement of Data Security in E-commerce Industry in the Philippines

Data security is a major concern in the e-commerce industry in the Philippines, leading to trust issues among customers regarding the safety of their personal information. Cryptography is a crucial aspect of securing data in e-commerce by providing privacy to data transmission in the presence of potential threats. The study aimed to discuss and understand the improvement of Data Security in the E-commerce industry in the Philippines. A survey was conducted with 21 e-commerce platform users ranging from 18 to 30 years old to evaluate whether cryptography has improved data security in e-commerce from the consumers' perspective. The result showed that most respondents are satisfied with the current data security methods but strongly agreed to improve the E-commerce websites' security further. Thus, the recommendation of Cryptography as a data security method. The findings of this case study highlight that the best cryptography algorithm is the RSA algorithm due to its superior security, effectiveness, and widespread use. Next-generation encryption was found to be the best cryptographic tool, offering multi-layered protection by acting on threat detection across the entire network.