Comparing the Use of Short Video Sharing Applications for Optimizing User Engagement

Since the COVID-19 Pandemic outbreak and the accompanying lockdown, the short film business has seen an unparalleled transformation. Young people have a platform thanks to the software to express themselves through lip-syncing, dancing, humour, and singing. Users can also create movies and upload them to their social networks. Get access to a brand-new, sizzling stage where you may wow the world with your fiery ability while watching never-ending fascinating videos. Every day, people face problems while discovering new and fresh skills. On the app, anyone from anywhere in the world can meet intriguing individuals and enjoy amusing short movies. One of the technologies that has fundamentally altered the social networking industry is artificial intelligence (AI) [1]. Artificial intelligence is the ability of computers and other machines to learn, comprehend, and make judgments similarly to humans (AI) [2]. The programme essentially relies on AI and ML technology in two ways. Both from the producer’s and consumer’s perspectives. This study examines how SpotLight continuously enhances user engagement through the usage of AI and ML.