Understanding People’s Needs in Viewing Diverse Social Opinions about Controversial Topics

Social media (i.e., Reddit) users are overloaded with people’s opinions when viewing discourses about divisive topics. Traditional user interfaces in such media present those opinions in a linear structure, which can limit users in viewing diverse social opinions at scale. Prior work has recognized this limitation, that the linear structure can reinforce biases, where a certain point of view becomes widespread simply because many viewers seem to believe it. This limitation can make it difficult for users to have a truly conversational mode of mediated discussion. Thus, when designing a user interface for viewing people’s opinions, we should consider ways to mitigate selective exposure to information and polarization of opinions. We conducted a needs-finding study with 11 Reddit users, who follow climate change threads and make posts and comments regularly. In the study, we aimed to understand key limitations in people viewing online controversial discourses and to extract design implications to address these problems. Our findings discuss potential future directions to address these problems.