Artificial Intelligence Integrated with Big Data Analytics for Enhanced Marketing

Recent technological advances that have already impacted corporate operations include the internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial intelligence (AI) has the most potential to cause a revolution in marketing strategy compared to other forthcoming technologies. In today's corporate sector, artificial intelligence may be beneficial in a variety of contexts. The intellectual and expert consensus is that artificial intelligence will decide the destiny of human civilization. The expansion of information and communication capabilities has transformed the whole world into a massive network of linked nodes. As a result of technology applications, investments in Artificial Intelligence (AI) for huge data insights to deliver business intelligence have surged. Contrary to common opinion, other industries, including healthcare, e-commerce, education, government, and business, also make major use of Artificial Intelligence technology. An increasing number of businesses frequently use AI technology. Professionals across the globe are attempting to determine which artificial intelligence (AI) solutions are most suited for their advertising campaigns. Yet, a detailed review of the study's findings might emphasize the significance of AI and big data in marketing and suggest future research areas in this sector.