Research on Optimization of Export Cross-border E-commerce Model Based on Big Data Analysis

The cross-border e-commerce platform is a global trade platform that is "free, open, universal and inclusive". On this platform, consumers all over the world can buy and SMEs can sell all over the world, which truly realizes the seamless link of globalization. In the new era, the cross-border e-commerce industry has developed rapidly. In order to promote the development of cross-border e-commerce industry, the original development model must be innovated and optimized, focusing on the optimization of various modules and work processes within the enterprise. Make e-commerce operation more efficient and purchase more convenient, so as to bring users a more convenient and pleasant shopping experience. Research and analyze the cross-border e-commerce business model, first calculate the evaluation results of business pattern innovation elements, and then explain the business pattern innovation under big data analysis technology through actual data. The utilization rate of enterprise resource allocation has increased by 18.47%, and the commercial values have effectively increased by about 27.94%. Therefore, the competitive advantage of e-commerce enterprises has been greatly enhanced.