Systematic Literature Review on Sustainable Marketing and Artificial Intelligence

Artificial Intelligence [AI] is an emerging field in the area of Marketing. Chat GPT, Chatbots and augmented reality are few examples which are helpful and increasingly growing in the marketing field. This is a literature review paper and 10-years' data was used to synthesizes and analysis to reveal the trends and propose a robust agenda to tackle future research on the theme. Biblioshiny using R software and Vos viewer software for bibliometrics is used for analysis. As a result, the study reveals that AI is an emerging field and helpful to sustainable marketing development. The study explains the theoretical and practical implications of sustainability with AI.