BP Neural Network Algorithm-based Innovation Management Model Analysis System for E-commerce Enterprises

With the rapid development of e-commerce, traditional enterprises in China are facing great challenges in the market competition, especially small and medium-sized manufacturing SMEs, which are in a weak position in the market competition. Traditional enterprises must start from their own actual situation, innovate the existing business management model, and establish an e-commerce enterprise with strategic significance and applicable value that is adapted to the development needs of modern market economy. BP neural network as an advanced algorithm and technology is widely used in enterprise management, and it is important to innovate small and medium-sized manufacturing SMEs through BP neural network in the environment of e-commerce.