Impact of Artificial Intelligence on Gamification: Current Applications

With expanding digital transformation of almost all sectors, deployment of different technologies to complement businesses has become ubiquitous. However, discussions regarding the use of technologies to enhance the effectiveness of other technologies has become ever important. This study is one of such attempts that explores the various ways in which gamification andgamified systems can be enhanced through the use of Machine Learning - based algorithms as well as the challenges faced dueto their convergence. More than 100 journal articles and web articles were explored to investigate the existing, upcoming and potential use cases for Artificial Intelligence (AI) and Machine Learning (ML) - based gamification. Multiple use cases and applications were found in various sectors such as e-commerce, ed-tech, medicine and many more. The study will be useful for researchers, technology developers and businesses to think, dis- cuss and develop innovative ways to deploy Artificial Intelligence- enabled gamification to leverage its benefits for themselves.