Visualization Research of Big Data in Higher Education Based on the Web of Science

With the rapid development of information technology such as artificial intelligence and cloud computing, big data of higher education has received a lot of attention. This article uses the visual software Citespace from 2013 to 2022 to research higher education in big data in the Web of Science database. Through visual analysis, and uses of the keyword co-occurrence function and cluster analysis function, this article clarifies the main research directions, key documents, hotspots, and limitations in the field of big data in higher education, education big data technology, learning behavior analysis, learning style exploration, education resource management, and personalized teaching reform are the development direction and research hotspots. This article can provide readers and other researchers with some references and help.