Sentiment analysis of students’ Facebook comments toward university announcements

Students’ opinions are among the critical indicators to evaluate the university teaching process. However, due to the absence of an official online system in most universities that provides a mechanism for obtaining students’ opinions on several university announcements, most students use various social networks to express their feelings and provide their opinions toward these announcements. We present, through this paper, sentiment analysis of Facebook comments written in the Moroccan Arabic dialect. These comments reflect the opinions of students about university announcements during the COVID-19 pandemic, especially those related to teaching mode and ex-am planning. Then, the comments collected were cleaned, preprocessed, and manually classified into four categories, namely positive, neutral, negative, and bipolar. Further, data dimensionality reduction is applied using TF-IDF and Chi-square test. Finally, we evaluated the performance of three standard classifiers, i.e., Naïve Bayesian (NB), Support Vector Machines (SVM), and Random Forests (RF) using k-fold cross-validation. The results showed that the SVM-based classifier performs as well as the RF-based classifier regarding the classification’s accuracy and F1-score, while the NB-based classifier lags behind them.