A Study in Understanding the Major Factors influencing the Investment Decision Making in Cryptocurrency Markets by Gen Z and Millennials

As a method of exchange, cryptocurrency, which is a digital version of money made possible by a system called “blockchain technology,” functions very similarly to the fiat currency that it is based on. A cryptocurrency is also referred to as payment tokens, crypto tokens, electronic money, cyber money, virtual products, and virtual assets. These are all different names for the same thing. Because of the proliferation of cryptocurrency usage, it is now feasible to engage in direct monetary transactions, so sidestepping the need for conventional monetary authorities such as banks and governments to be involved. Bitcoin was the first kind of digital currency that existed only in the online world. This is the ultimate effect of dispersing operating expenses, which is a common strategy used by financial organizations in order to maximize their revenues. Cryptography is a tried-and-tested method that may be used to protect sensitive information from being seen by unauthorized parties. When sending data via a secure encryption method, the information must first be encrypted. The name given to the decentralized peer-to-peer network that Bitcoin uses is “blockchain.” The primary objective of this change is to make it more difficult to spend money twice. The fact that neither the server nor the administration is centralized lends credence to the theory that the system in question is decentralized. Only businesses and members of the general public are able to independently validate the value of these currencies. The basic objective of the paper is to understand the major factors influencing the investment decision making in cryptocurrency markets by Gen Z and millennials. A well-structured questionnaire used for collection and convenience sampling is utilized rather commonly for the purpose of participant selection since, in comparison to other methods from a11152 participants. Despite all of the fuss, bitcoin may still be used today for genuine online transactions of items and services. Cryptocurrencies are a game-changer because they represent a significant divergence from the existing system of centralised and tightly regulated financial institutions. While professionals are responsible for the development, administration, and assessment of traditional financial reports. It’s possible that the proliferation of blockchain’s usage is to blame for the growth in transactions using digital currencies. Adding cryptocurrencies like Bitcoin to your investment portfolio could be a smart move if you’re wanting to broaden its scope. There are numerous similarities between the market for cryptocurrencies and markets for other types of financial assets, and certain cryptocurrencies are becoming more often utilized as payment methods..