Paradigm of Green Technologies in Hospitality Industry and its Sustainability Analytics

The function of the study is to investigate the customer attitude towards the sustainable or Green Technologies adopted by the hospitality industry and how this has changed the purchase intentions of the customer. This also explores the disposition of people to pay for and repeat these services and how the new green practice and techniques have changed the brand image. The data was collected through a monitored survey from 448 people across India. The conceptual framework that was formulated is tested during structural equational modelling. As a result of the study, it was found that, green purchase intentions are significantly influenced by the attitude they have towards Green Technologies/services. All stakeholders in the hospitality industry in India will find this paper useful.