Understanding Business Analytics Maturity Drivers for Indian Companies

Data and its analysis play a pivotal role in gaining a competitive business advantage in any industry or sector. Firms across the globe are utilizing computing technologies to gain meaningful insights into data and leverage it their decision-making. To maximize the benefits of business Intelligence Analytics, organizations look for measures that facilitate the effective assessment of the analytic maturity. In this regard, the aim of this paper is to test the maturity model for Indian firms. The proposed model constitutes five drivers, namely leadership, Information Technology, Human Capital, organization, and Indian Analytics Maturity Catalyst. The model is tested using a quantitative study using a 5-point Likert scale survey. A total of 52 respondents answered the survey questionnaire. The key findings include that all the drivers are essential in ascertaining the business analysis maturity for Indian firms. It is also found that implementing the model will lead to strategic, financial, operational, marketing, and customer benefits for the organization. It is finally suggested to test the model for a larger sample size to generalize the results.