IT Professionals’ Choices for Small and Medium_Sized Businesses to Use Big Data Analytics

The objective of this research was to find out how often IT professionals talk about their plans towards the data analytics utilized in SME sized businesses in terms of understanding usefulness and ease of use. The purpose of the research is to explore how often people can get this information. This study also looked at how understanding usefulness, ease of use, and behavioural intentions are related to each other on their own. In the study, a quantitative correlational analytic design was used to find a solution for the subject being studied. In this design, there were no experimental parts. All 147 people who answered worked for small and medium-sized IT companies (SMEs). The answers come from the whole staff. A statistical technique of multivariate regression was used to analyse at the results, and it showed that understanding easy to use and benefited a big effect in the way of intentions of information technology professionals to use data analytics. This was clear from looking at the outcome of the analysis in multiple regression. The study's outcomes disclosed that IT professionals would be able to use data analytics if SME sized businesses saw its value. The study's results also showed that the Technology Adoption Model should be given more importance than its implementation. To learn more about the data analytics applications used by large enterprises, small and medium-sized businesses, and organisations in between, more research is needed.