SWOT Analysis and Strategies of High-Quality Career Guidance Education in Universities in the Context of Big Data

Talent is the first resource for economic and social development, and the improvement of graduates' employment quality is an important feedback of the effect of talent cultivation in colleges and universities. In the background of big data, employment guidance has advantages of diversified data sources and digitalized problem presentation, but it also has shortcomings of weak awareness, imperfect working mechanism and unsound professional talent system to promote employment guidance in high quality. At the same time, it also faces challenges such as the "information cocoon" effect caused by the "explosion" of employment guidance information and the unlimited application of big data. To carry out career guidance education for college graduates, we need to coordinate advantages and disadvantages, opportunities and challenges, and study and formulate four-dimensional development strategies.